Nationwide Extends Airport-Diorama Media Buy on the Strength of Dynamic-Image Lenticulars
While most airport ad campaigns survive only three months before the creative images are pulled from display dioramas within terminals, the resounding reception of the "Life Comes at You Fast" campaign sponsored by Nationwide, one of the largest insurance and financial services companies in the world, has prompted the extension of their airport media buy a full five months longer; concluding its eight month run as of December 31, 2004.In recognition of this success, JCDecaux, the world's largest owner of airport dioramas, recently presented its "Best of Airports" award to TM Advertising, LP for the most creative use of out-of-home advertising for the year 2004. TM?one of the largest agency resources in the United States?developed several executions for the print side of this campaign, the most talked about being an image of an innocent young kindergartner in pigtails instantly blossoming into a precocious junior-high student defiantly showing off a bare midriff and makeup."We are really pleased with the Lenticular campaign from Nationwide as it's literally stopping passengers in their tracks and brings a new level of excitement to the airport diorama," says Robert P. Cilia, Executive Vice President Sales & Marketing at JCDecaux North AmericaThe use of Hawthorne, California-based Dynamic Image (www.dynamicimages.com) lenticulars received credit for their ability to actively portray both "present" and "future" states?based upon the viewing angle?within the space of one airport diorama.
These high-end images use a patented photographic process purchased from Eastman Kodak, and have little in common with the quaint lenticular of yesteryear, such as tiny Cracker Jack prizes and smiley-face bike stickers.
"Because the 'Life Comes at You Fast' campaign has a conceptual 'before and after' component to it?that's what life stages are about, anyway?our decision to use Dynamic Images lenticulars was not just based on employing a novel printing technique, but it was the perfect vehicle for expressing this concept,'" says Malcolm Mace, Executive Vice President and Group Account Director for TM Advertising."Originally, TM was considering electronic media to create the transformation, but given the tight deadlines, there wasn't enough time to get the message out electronically?it's very expensive too," points out Song Heo, head of the trafficking and production at EMC, a Newtown Square, Pennsylvania-based agency specializing in out-of-home media buys.
"But with lenticulars you could use a standard size that fits in a standard airport diorama, and get the idea of transformation across at less expense.
Dynamic Images stood up and said, 'We'll do it.'
Everybody put their hands together and we met the deadline."In all, EMC placed 99 Dynamic Image (www.dynamicimages.com) lenticulars in standard backlit dioramas leased by JCDecaux at selected airports in Birmingham, Cleveland, Orlando, Pittsburgh.
Airports in Cincinnati, Greensboro, Phoenix, Portland, Providence and Winston-Salem also featured some of the images."We've gotten amazing feedback from everyone in the field and internally: our salespeople, the board of directors," says Nationwide's Schreibman.
"They are all very happy about the campaign.""The Nationwide 'Life Comes at You Fast' campaign will likely be renewed in 2005," predicts TM's Mace.
"We're in media planning stages right now and we've made a recommendation to continue using the Dynamic Images and the client is very interested in doing that.".
Great Gesture Drawing in Minutes, Breathe Life into Your Drawings
Copyright 2006 Todd Harris
So what is Gesture?
Some people define gesture as action.
I think that it is action and a little more.
It is the energy or life force of the character or person you are drawing.
Essentially, it is the personality and make-up of the subject you are drawing.
This helps us get the definition life drawing.
It is exactly that!
Everything and everyone has a gesture.
Even a rock.
The people in our drawings should appear as though they are living and breathing through our drawing.
Hence, I talk about making the human form come alive a lot.
Gesture is what breathes life into our drawing.
Your art will start to take on a deeper level.
When we are gesture drawing, we are looking to do more than merely copy what we are seeing.
We are looking to capture the essence of our subject.
We are literally breathing life into our drawing.
Term life insurance > Great Gesture Drawing in Minutes, Breathe Life into Your Drawings
Getting All Of The Discounts Available On A Car Insurance Policy
Copyright 2006 Barry Brenner
When buying car insurance, there are many important things to consider. In order to become a smart and savvy car insurance consumer, and get the best rates possible for your policy, you need to understand what insurance companies do, and how to best communicate with them.
Insurance companies are in the business of taking risk. The amount of risk they take to insure you and the rate they will charge you are based on a number of variables. Your driving experience and history, where you live, your age, how many drivers and vehicles are on your policy, what discounts are applicable to you, and numerous other variable are all used to determine the rate or cost for your policy.
There are numerous discounts available for the consumer on car insurance policies today.
A multi-car discount will lower the premium on each vehicle on the same policy. Some companies will sell you a separate policy for each vehicle and...
Term life insurance > Getting All Of The Discounts Available On A Car Insurance Policy
Studying Abroad? Be Prepared
Walnut Creek, CA (ContentDesk) August 17, 2005 -- For most students, back to school means buying a new backpack and No. 2 pencils, and getting the laptop computer ready. But for students studying outside their home country, the preparation is much more challenging. Aside from studying a new language and learning new customs, both U.S. students studying abroad and international students coming to the United States must plan for the duration of their trip ? whether it's a semester or a year.
This includes preparing for unexpected situations that can arise when being away from home for an extended period of time.Here are a few pre-departure tips for making the study abroad experience easier:????Back up your important records. Make three photocopies of your passport, visa and other important documents, such as Travelers Checks. Leave a copy at home, keep one and provide one to your study-abroad leaders. Having copies of these documents will expedite replacement if the originals are...
Studying Abroad? Be Prepared
Term life insurance > Studying Abroad? Be Prepared
Term life insurance
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